We build companies. Not just products.
SodaSoft is a venture studio that co-founds B2B software companies with industry experts. We handle product, design, engineering, and go-to-market. You bring the expertise and the buyers. Revenue from day one.
This is not an agency. This is not a dev shop.
We co-found. We don't take briefs. We sit at the table as your partner, share the risk, and build the company together.
We ship revenue, not features. Every decision we make is aimed at one thing: getting your product in front of paying customers as fast as possible.
We pick experts, not ideas. We don't work with anyone who walks in. We partner with industry veterans who know their market, their buyer, and their gap.
We stay lean. No bloated teams. No enterprise processes. Small, senior teams that move fast and ship every week.
Everything you need to launch and sell
From strategy to revenue — one team, one process, one goal.
Product strategy
We define the buyer, the problem, the MVP scope, and the pricing model — before writing a single line of code.
Product design
Full UI/UX with a design system. Your product looks and feels like it was built by a company with 50 employees.
Full-stack engineering
Modern stack. Production infrastructure. CI/CD. Monitoring. Built right the first time — no shortcuts, no tech debt.
Go-to-market
Positioning, messaging, landing pages, sales deck, outbound templates. We don't just build the product — we build the engine that sells it.
Analytics from day one
Tracking, dashboards, key events. You know exactly what's working, what's breaking, and where to focus next.
Ongoing iteration
Post-launch, we track metrics, talk to users, and ship improvements every week. The product gets better continuously.
From gap to revenue in 10 weeks
Five phases. One clear path to a product that sells.
Submit
Tell us about the market gap you see. We review every submission within 48 hours.
Discover
ICP, problem mapping, MVP scope, success metrics, deal structure. Both sides commit or walk away.
Build
Design and engineering in parallel. Weekly demos every Friday. You line up pilots.
Launch
Production deploy, analytics, sales kit, customer onboarding. Go live.
Grow
Track usage, gather feedback, iterate weekly. Get to consistent monthly revenue.
Built for experts who want to build
This is who thrives with us — and who doesn't.
- Industry veterans with 10+ years of domain expertise
- Operators who can pick up the phone and close a deal
- People with a real market gap — not just an app idea
- Founders who want paying customers, not pitch decks
- Leaders ready to commit 15-20 hours a week
Honestly? This isn't for everyone.
- No market expertise — just an idea
- Want to build first, find customers later
- Looking for the cheapest dev shop
- Not ready to sell before the product is done
Three ways to partner
No model is better than another. It depends on your situation.
Cash
You pay for the build. We deliver a production-ready product. You own everything.
Hybrid
Reduced fee. We take a small equity stake or revenue share. Risk goes both ways.
Studio Venture
We invest our time and resources — no cash from you. We take equity or revenue share. All in, together.
The numbers
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Ready to turn your expertise into a company?
If you're an industry expert with a market gap that software can close, we want to hear from you. No pitch deck required.