Build & Launch
From first positioning to production-ready product. Three packages designed for B2B teams at different stages — each with clear scope, transparent pricing, and weekly accountability.
We do not just write code. We help you define what to build, who to sell it to, and how to get it to market. Every engagement starts with strategy and ends with something live.
How we build
Every project follows the same core principles regardless of which package you choose. We have refined this process across dozens of B2B products.
Strategy first
We never start coding on day one. Every engagement begins with understanding your buyer, your market position, and the metrics that matter.
Ship in slices
We break every project into vertical slices — each one a working piece of the product. You see progress every week, not just at the end.
Production quality from day one
No throwaway prototypes. Everything we build is production-grade: tested, documented, deployed, and ready for real users.
Your team can run it
We build for handoff. Clean code, clear docs, architecture decisions explained. When we leave, you are not stuck.
GTM Site + Positioning Sprint
2 – 3 weeksFor teams that have a product or idea but no clear story, no landing page, and no way to capture interest.
You know what you are building but you cannot explain it in one sentence. Your landing page does not exist or does not convert. Buyers visit and leave. This sprint fixes that — we work with you to nail your positioning, craft your messaging, build a high-converting landing page, and set up the analytics to measure what happens next.
Teams with a product or concept ready to go to market
How it works
- 1Kickoff workshop: your buyer, your competitors, your differentiator
- 2We draft your positioning statement and one-sentence value proposition
- 3Wireframe and design your landing page with conversion-focused layout
- 4Build and deploy the page with forms, analytics, and tracking pixels
- 5Create a messaging guide and sales deck outline your team can use
- 6Launch and review initial metrics together after 1 week
What's included
- Positioning workshop (2 hours, recorded)
- One-sentence value proposition
- Messaging framework document
- Landing page design and development
- Mobile-responsive, dark mode compatible
- Contact form or waitlist capture
- Analytics setup (GA4, conversion events)
- Sales deck outline (10-slide structure)
- SEO basics (meta tags, Open Graph, sitemap)
- 1 round of revisions after launch
Deliverables
Live landing page, messaging guide, analytics dashboard, sales deck outline.
Timeline
2 – 3 weeks from kickoff to launch
MVP to GTM Build
6 – 16 weeksFor teams that need a complete product designed, built, and launched — from discovery to production.
This is our flagship package. You have a validated idea or an existing product that needs to be rebuilt properly. We handle the entire journey: discovery and scoping, design system, full-stack development, QA, deployment, landing pages, and a sales kit. You get a working product in production with everything you need to start selling.
Teams ready to invest in a full product build with go-to-market support
How it works
- 1Discovery sprint (1 week): ICP definition, scope document, success metrics, technical architecture
- 2Design sprint (1 – 2 weeks): design system, core user flows, interactive prototypes
- 3Build in weekly slices: each week ships a working vertical slice to staging
- 4QA runs continuously alongside development — not just at the end
- 5Landing pages and sales kit built in parallel during the final build weeks
- 6Production deployment with monitoring, error tracking, and performance baselines
- 7Handoff week: documentation, knowledge transfer sessions, support transition
What's included
- Discovery sprint with ICP and scope document
- Technical architecture and infrastructure setup
- Design system with reusable components
- Full-stack application development
- Database design and API architecture
- Authentication and authorization
- Continuous QA and testing throughout
- Production deployment and CI/CD pipeline
- Landing page design and build
- Sales kit (deck, one-pager, email templates)
- Analytics dashboard and conversion tracking
- Error monitoring and performance tracking
- Technical documentation and architecture guide
- 2 weeks of post-launch bug fixes included
Deliverables
Working product in production, landing page, sales kit, analytics, documentation, CI/CD pipeline.
Timeline
6 – 16 weeks depending on scope complexity
Iteration Retainer
OngoingFor teams that have launched and need a dedicated product team to keep shipping, optimizing, and growing.
You have a live product. Now you need someone to keep improving it — shipping features, fixing bugs, optimizing conversion, and responding to user feedback. Our retainer gives you a dedicated allocation of senior engineering and design time, with the same rigor and accountability as our build packages. We rank your backlog by impact, ship weekly, and report on results.
Post-launch teams who need consistent, high-quality product iteration
How it works
- 1Onboarding week: codebase review, backlog assessment, priority alignment
- 2Weekly planning: we rank the backlog together based on business impact
- 3Ship every week: features, fixes, optimizations deployed to production
- 4Bi-weekly review: demo what shipped, review metrics, adjust priorities
- 5Monthly report: cumulative progress, KPI movement, recommendations for next month
What's included
- Dedicated weekly engineering hours
- Backlog prioritization by business impact
- Weekly feature and bug fix deployments
- Conversion and funnel optimization
- Performance monitoring and optimization
- Design updates and UX improvements
- Dashboard and reporting maintenance
- Bi-weekly progress reviews with demos
- Monthly written progress reports
- Priority Slack or email communication
Deliverables
Continuous weekly deployments, bi-weekly demos, monthly progress reports.
Timeline
Month-to-month with 30-day notice, 3-month minimum recommended
Our technology stack
We use modern, proven tools that scale. No vendor lock-in, no proprietary frameworks.
Frontend
- Next.js / React
- TypeScript
- Tailwind CSS
- Responsive + RTL support
Backend
- Node.js / Python
- REST and GraphQL APIs
- PostgreSQL / Supabase
- Redis for caching
Infrastructure
- Vercel / AWS / GCP
- CI/CD pipelines
- Docker containers
- Edge deployment
Quality
- Automated testing
- Error monitoring (Sentry)
- Performance tracking
- Security audits
Which package is right for you?
A quick guide to help you decide based on where you are today.
| GTM Sprint | MVP Build | Retainer | |
|---|---|---|---|
| You have | A product or idea, no story | A validated idea, no product | A live product |
| You need | Positioning + landing page | Full product + go-to-market | Ongoing iteration |
| Timeline | 2 – 3 weeks | 6 – 16 weeks | Ongoing |
| Deliverables | Landing page + messaging | Product + sales kit + analytics | Weekly deployments |
| Investment | Starting at $8,000 | Starting at $25,000 | Starting at $5,000/month |
| Team involved | Designer + strategist | Full product team | Engineer + designer |
Our definition of done
Every deliverable we ship meets these standards — no exceptions.
- Code deployed to production and verified working.
- All tests pass with adequate coverage.
- Error monitoring and alerting active.
- Performance meets defined baselines.
- Technical documentation written and reviewed.
- Handoff complete — your team can run it without us.
- Analytics tracking verified and reporting correctly.
- Mobile responsive and cross-browser tested.
How we work with you
Predictable, transparent, accountable. Here is what every week looks like.
- Monday: weekly planning and priority alignment.
- Daily: async updates in your preferred channel (Slack, Teams, email).
- Friday: demo of everything shipped that week.
- Bi-weekly: scope review and backlog re-prioritization.
- Monthly: written progress report with metrics and recommendations.
- Always: no surprise invoices, no scope creep without written approval.
Our guarantees
Weekly demos or your money back
If we miss a weekly demo without prior notice, you get a credit for that week. We hold ourselves accountable.
Clean handoff guaranteed
Every project ends with documentation, knowledge transfer, and the confidence that your team can maintain what we built.
No lock-in
You own all code, all designs, all documentation. You can take it to any other team at any time. We earn your continued business through quality, not contracts.
Transparent pricing
The price we quote is the price you pay. No hidden fees, no surprise add-ons. Scope changes are discussed and approved in writing before we start any additional work.
Common questions
Can I start with a GTM Sprint and upgrade to MVP Build later?
Absolutely. Many clients start with a sprint to validate positioning before committing to a full build. The sprint outputs feed directly into the MVP discovery phase.
What if I need something between packages?
Every engagement is scoped individually. The packages are starting frameworks, not rigid boxes. We can mix elements to match your exact situation.
Do you work with existing codebases?
Yes. For retainers and MVP builds, we often work with existing code. We start with a codebase audit to understand what we are working with and recommend any necessary improvements.
What happens after the build is done?
You own everything. If you want continued support, we offer the Iteration Retainer. If not, we do a thorough handoff and your team takes over.
How do you handle scope changes?
Every scope change is documented, estimated, and approved by you in writing before we start. No surprises. We use a simple change order process that takes minutes, not days.
Can I combine this with a Hybrid or Studio Venture deal model?
Yes. Our Build & Launch packages define the scope and deliverables. Our Deal Models define how you pay. You can apply any deal model to any package.
Ready to build?
Tell us where you are and what you need. We will recommend the right package and give you a clear scope and price — no commitment required.
Want to understand pricing structures first?